Business Wire: Shuffle Master, Inc. and CARD Announce Easy Chipper Orders

LAS VEGAS -- Shuffle Master, Inc. (NASDAQ National Market: SHFL) and CARD, a Shuffle Master International Company, announced today that the company has shipped its first orders for the CARD Easy Chipper(R) roulette chip sorting device, marking the first new product developed by CARD that has been released into the market since the acquisition was completed in May 2004.

The first Easy Chipper was purchased by the Casino Munkebjerg Vejle in Denmark, followed by a significant multi-unit order from Burswood International Resort Casino in Perth, Australia.

"The Easy Chipper installation at Burswood represents a significant accomplishment for Shuffle Master and CARD," stated Paul C. Meyer, President and Chief Operating Officer of Shuffle Master, Inc. "As our first foray into the roulette chip sorting market, we are extremely pleased that the Easy Chipper's superior product features are being recognized by casino operators and are resulting in multiple-unit placements."

"After comparing the Easy Chipper to other chip sorting machines available in the market and testing its performance next to these products, Burswood selected the Easy Chipper due to its exceptional performance, reliability and customizable features," stated a Burswood Executive. "We look forward to the installation of the units and passing their superior performance on to our customers through increased roulette customer service and game play."

Developed by CARD, the Easy Chipper is a state-of-the-art chip sorting device that optimizes roulette wheel game play by dramatically increasing the volume of chips sorted. It uses a patented color reading system that accurately sorts up to 10 different color chips while separating non-programmed ones, and uses a smooth continuous spin rate to simplify the chip sorting process. Additional information about the Easy Chipper's product features is available at www.shufflemaster.com.

Shuffle Master, Inc. is a gaming supply company specializing in providing its casino customers Utility Products, including automatic card shufflers, intelligent table systems, and roulette chip sorters, to improve their profitability, productivity and security, and Entertainment Products, including proprietary table games and Table Master(TM) games to expand their gaming entertainment content. The Company is included in the S&P Smallcap 600 Index. Information about the Company and its products can be found on the Internet at www.shufflemaster.com.

This release contains forward-looking statements that are based on management's current beliefs and expectations about future events, as well as on assumptions made by and information available to management. The Company considers such statements to be made under the safe harbor created by the federal securities laws to which it is subject, and assumes no obligation to update or supplement such statements. Forward-looking statements reflect and are subject to risks and uncertainties that could cause actual results to differ materially from expectations. Factors that could cause actual results to differ materially from expectations include, but are not limited to, the following: changes in the level of consumer or commercial acceptance of the Company's existing products and new products as introduced; advances by competitors; acceleration and/or deceleration of various product development, promotion and distribution schedules; product performance issues; higher than expected manufacturing, service, selling, administrative, product development, promotion and/or distribution costs; changes in the Company's business systems or in technologies affecting the Company's products or operations; reliance on strategic relationships with distributors and technology and manufacturing vendors; current and/or future litigation or claims; tax matters, including changes in tax legislation or assessments by taxing authorities; acquisitions or divestitures by the Company or its competitors of various product lines or businesses and, in particular, integration of businesses that the Company may acquire; changes to the Company's intellectual property portfolio, such as the issuance of new patents, new intellectual property licenses, loss of licenses, claims of infringement or invalidity of patents; regulatory and jurisdictional issues (e.g., technical requirements and changes, delays in obtaining necessary approvals, or changes in a jurisdiction's regulatory scheme or approach, etc.) involving the Company and its products specifically or the gaming industry in general; general and casino industry economic conditions; the financial health of the Company's casino and distributor customers, suppliers and distributors, both nationally and internationally; the Company's ability to meet its debt service obligations, including the Notes, and to refinance its indebtedness, which will depend on its future performance and other conditions or events and will be subject to many factors that are beyond the Company's control; and various risk related to the Company's customers' operations in countries outside the United States, including currency fluctuation risks, which could increase the volatility of the Company's results from such operations. Additional information on these and other risk factors that could potentially affect the Company's financial results may be found in documents filed by the Company with the Securities and Exchange Commission, including the Company's current reports on Form 8-K, quarterly reports on Form 10-Q and annual report on Form 10-K.