Business Wire: Shuffle Master, Inc. Announces Strategic Alliance with Ameranth Wireless, Inc

LAS VEGAS -- Shuffle Master, Inc. (NASDAQ National Market: SHFL) announced today that it has entered into a strategic alliance with Ameranth Wireless, Inc. of San Diego, CA to promote and distribute Ameranth's poker-room management products throughout the world. Under the terms of the agreement, Ameranth will develop a software interface between Shuffle Master's Deck Mate(R) poker shuffler and Ameranth's poker-room products to provide poker-room operators breakthrough functionality and a more robust total system solution.

"The Ameranth poker-room management products are an excellent complement to our Deck Mate poker shuffler," stated Paul C. Meyer, Shuffle Master President and Chief Operating Officer. "By combining the exceptional functionality of the Deck Mate with Ameranth's alert and monitoring capabilities, we will provide our customers with an unprecedented level of poker table activity tracking and reporting. This agreement demonstrates our commitment to providing the gaming industry with the highest level of table game-related technology."

"Ameranth is very pleased to be partnering with Shuffle Master to increase the level of information available from poker tables and to make that information readily available to leverage," stated Keith McNally, Chief Executive Officer of Ameranth Wireless. "Our products are currently in use in leading gaming establishments across the country, including two of the largest poker rooms in the world, Hawaiian Gardens Casino and The Bicycle Club, and we are confident that this partnership will result in an excellent, software-hardware integrated solution for the gaming industry."

Shuffle Master, Inc. is a gaming supply company specializing in providing its casino customers Utility Products, including automatic card shufflers, intelligent table systems, and roulette chip sorters, to improve their profitability, productivity and security, and Entertainment Products, including proprietary table games and Table Master(TM) games to expand their gaming entertainment content. The Company is included in the S&P Smallcap 600 Index. Information about the Company and its products can be found on the Internet at www.shufflemaster.com.

About Ameranth Wireless, Inc.

Ameranth Wireless Inc. (http://www.ameranth.com) is a recognized wireless, table management and reservations system leader in the hospitality market. Ameranth is partnered with several of the largest hotel, restaurant, gaming and POS companies in the world. Microsoft and Symbol are strategic investors in Ameranth. Ameranth has also been awarded five "best product" awards in the Hospitality Market.

This release contains forward-looking statements that are based on management's current beliefs and expectations about future events, as well as on assumptions made by and information available to management. The Company considers such statements to be made under the safe harbor created by the federal securities laws to which it is subject, and assumes no obligation to update or supplement such statements. Forward-looking statements reflect and are subject to risks and uncertainties that could cause actual results to differ materially from expectations. Factors that could cause actual results to differ materially from expectations include, but are not limited to, the following: changes in the level of consumer or commercial acceptance of the Company's existing products and new products as introduced; advances by competitors; acceleration and/or deceleration of various product development, promotion and distribution schedules; product performance issues; higher than expected manufacturing, service, selling, administrative, product development, promotion and/or distribution costs; changes in the Company's business systems or in technologies affecting the Company's products or operations; reliance on strategic relationships with distributors and technology and manufacturing vendors; results from current and/or future litigation or claims; tax matters, including changes in tax legislation or assessments by taxing authorities; acquisitions or divestitures by the Company or its competitors of various product lines or businesses and, in particular, integration of businesses that the Company may acquire; changes to the Company's intellectual property portfolio, such as the issuance of new patents, new intellectual property licenses, loss of licenses, claims of infringement or invalidity of patents; regulatory and jurisdictional issues (e.g., technical requirements and changes, delays in obtaining necessary approvals, or changes in a jurisdiction's regulatory scheme or approach, etc.) involving the Company and its products specifically or the gaming industry in general; general and casino industry economic conditions; the financial health of the Company's casino and distributor customers, suppliers and distributors, both nationally and internationally; the Company's ability to meet its debt service obligations, including the Notes, and to refinance its indebtedness, which will depend on its future performance and other conditions or events and will be subject to many factors that are beyond the Company's control; and various risks related to the Company's customers' operations in countries outside the United States, including currency fluctuation risks, which could increase the volatility of the Company's results from such operations. Additional information on these and other risk factors that could potentially affect the Company's financial results may be found in documents filed by the Company with the Securities and Exchange Commission, including the Company's current reports on Form 8-K, quarterly reports on Form 10-Q and annual report on Form 10-K.