Business Wire: Shuffle Master, Inc. Announces Third Quarter Conference Call

LAS VEGAS -- Shuffle Master, Inc. (NASDAQ: SHFL) announced today that the Company will hold its third quarter conference call on Tuesday, September 6, 2005. During this call, management will discuss its operating results for the third quarter and nine months ended July 31, 2005. Additionally, the Company intends to submit its third quarter Form 10-Q filing that morning.

The arrangements for the conference call are as follows:

Date:            Tuesday, September 6, 2005
          Time:            1:30 p.m. Pacific Time
                           4:30 p.m. Eastern Time
          Phone Number:    (201) 689-8359

The call will also be available on the Internet via live webcast at www.shufflemaster.com. To access the webcast, go to www.shufflemaster.com and click on the Investor Relations link for the conference call. Please allow at least 15 minutes to register and download any necessary software (Real Player Basic is required).

Shortly before the conference call, the Company will issue a press release listing details of its third quarter earnings. This release, as well as our third quarter Form 10-Q, will also be available on the Company's website, www.shufflemaster.com. If you are unable to obtain an electronic copy of the press release, please call 702-897-7150.

Shuffle Master, Inc. is a gaming supply company specializing in providing its casino customers Utility Products, including automatic card shufflers, intelligent table systems, and roulette chip sorters, to improve their profitability, productivity and security, and Entertainment Products, including proprietary table games and Table Master(TM) games to expand their gaming entertainment content. The Company is included in the S&P Smallcap 600 Index. Information about the Company and its products can be found on the Internet at www.shufflemaster.com.

This release contains forward-looking statements that are based on management's current beliefs and expectations about future events, as well as on assumptions made by and information available to management. The Company considers such statements to be made under the safe harbor created by the federal securities laws to which it is subject, and assumes no obligation to update or supplement such statements. Forward-looking statements reflect and are subject to risks and uncertainties that could cause actual results to differ materially from expectations. Factors that could cause actual results to differ materially from expectations include, but are not limited to, the following: changes in the level of consumer or commercial acceptance of the Company's existing products and new products as introduced; advances by competitors; acceleration and/or deceleration of various product development, promotion and distribution schedules; product performance issues; higher than expected manufacturing, service, selling, administrative, product development, promotion and/or distribution costs; changes in the Company's business systems or in technologies affecting the Company's products or operations; reliance on strategic relationships with distributors and technology and manufacturing vendors; current and/or future litigation or claims; tax matters, including changes in tax legislation or assessments by taxing authorities; acquisitions or divestitures by the Company or its competitors of various product lines or businesses and, in particular, integration of businesses that the Company may acquire; changes to the Company's intellectual property portfolio, such as the issuance of new patents, new intellectual property licenses, loss of licenses, claims of infringement or invalidity of patents; regulatory and jurisdictional issues (e.g., technical requirements and changes, delays in obtaining necessary approvals, or changes in a jurisdiction's regulatory scheme or approach, etc.) involving the Company and its products specifically or the gaming industry in general; general and casino industry economic conditions; the financial health of the Company's casino and distributor customers, suppliers and distributors, both nationally and internationally; the Company's ability to meet its debt service obligations, including the Notes, and to refinance its indebtedness, which will depend on its future performance and other conditions or events and will be subject to many factors that are beyond the Company's control; and various risks related to the Company's customers' operations in countries outside the United States, including currency fluctuation risks, which could increase the volatility of the Company's results from such operations. Additional information on these and other risk factors that could potentially affect the Company's financial results may be found in documents filed by the Company with the Securities and Exchange Commission, including the Company's current reports on Form 8-K, quarterly reports on Form 10-Q and annual report on Form 10-K.