A few of Coke's summer promo ads are in heavy rotation already, so I'll concentrate on one I hadn't seen. As a frat-type crowd cheers, men play Russian roulette with loaded Coke cans. Most get a head full of spray, one lucky chap finds the pull tab worth $1 million. It's either a takeoff on The Deer Hunter's most tense scene or a suggested activity for the NRA theme restaurant.
Product: Coke Discover Can promotion
Marketer: Coca-Cola, Atlanta
Agency: D'Arcy, St. Louis
Market: National
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