Business Wire: Don Laughlin's Riverside Resort Hotel & Casino Selects Mariposa as their Customer

SAN DIEGO -- Venture Catalyst Incorporated ("VCAT") (OTCBB:VCAT) announced today that Don Laughlin's Riverside Resort Hotel & Casino in Laughlin, Nevada, has licensed Mariposa, VCAT's marketing, customer relationship management and business intelligence software system.

"We are excited that Don Laughlin's Riverside Resort Hotel & Casino has seen the great potential for Mariposa to help them strengthen their relationships with customers and guide them with strategies to be even more profitable than they are today," said Greg Shay, VCAT president and chief operating officer.

Mariposa is an award winning software product that provides a fully-integrated marketing and business intelligence system for the gaming industry. Developed to work in conjunction with existing player tracking, slot accounting and other data collection systems, Mariposa can dramatically improve the way casinos do business. By providing gaming properties with tools to create, execute and track sophisticated multi-channel, targeted marketing campaigns, as well as analyze both customers and products on the casino floor, we believe that Mariposa can help increase revenues and operating efficiency significantly. Mariposa consists of a proprietary modular suite of applications, including Campaign Management, Data Visualization, with easy-to-read mapping features, Data Warehouse, including "Predictive Modeling," and a Player Contact System.

Mariposa is currently in use at the Barona Valley Ranch Resort & Casino in San Diego, California, and the Hard Rock Hotel and Casino in Las Vegas, Nevada. Mariposa has also been licensed to the Greektown Casino in Detroit, Michigan, the Stratosphere Casino Hotel & Tower and Arizona Charlie's Boulder and Arizona Charlie's Decatur in Las Vegas, Nevada, as well as Jackson Rancheria Casino, Hotel & Conference Center near Sacramento, California.

Don Laughlin, owner of the Riverside Resort Hotel & Casino and namesake of the Colorado River gaming and resort community of Laughlin, Nevada, said, "We are extremely pleased with the features of Mariposa and feel that it will assist us in maintaining the Riverside's position as the premier resort hotel and casino destination in Laughlin. Our focus for the last thirty-eight years has been to provide our customers with the best in service and customer satisfaction and we feel that the Mariposa system with its cutting edge technology will enable us to continue to do that."

The Riverside Resort Hotel & Casino, founded in 1966, has grown from an eight room motel with a blackjack table and a few slots to a full scale resort hotel and casino with 1,404 rooms, 10 restaurants including its award winning Gourmet Room, the two hottest nightspots on the Colorado River, 1,500 slots, 34 table games, 11 poker tables, convention and meeting facilities, a state of the art bowling center, 6 first run movie theaters, Don's Kid Kastle, a supervised child care facility, an 800 space RV park and all of the rest of the amenities that one expects to find in a first class resort destination. Learn more at www.riversideresort.com

VCAT is a provider of consulting services and technology in the gaming and hospitality market. VCAT is headquartered in San Diego, California.