Business Wire: Shuffle Master, Inc. and CARD to Introduce New Products at the Global Gaming Expo -G2

LAS VEGAS -- Product Demonstrations Will Be Available at Stand 4052

Shuffle Master, Inc. (NASDAQ National Market: SHFL) and CARD, a Shuffle Master International Company, announced today that they will introduce several new products at this year's Global Gaming Expo being held in Las Vegas, Nevada, October 5 through 7. In addition to exhibiting well-established Utility Products like the Ace(R) and Deck Mate(TM) automatic card shufflers and Entertainment Products like Three Card Poker(R) and Let It Ride Bonus(R), the two companies will feature the following:

Utility Products

--The Easy Chipper(TM), a next-generation chip sorting device that sorts different size chips quickly and efficiently. Developed by CARD, the Easy Chipper optimizes roulette wheel game play by dramatically increasing the volume of chips sorted, and its patented color reading system accurately sorts up to 10 different color chips while separating non-programmed ones.

--MD-2(TM), a two to eight deck batch shuffler that features an optional card recognition system enabling it to check decks of cards by simultaneously reading and verifying every card being shuffled. This unique shuffler incorporates a patented platform and gripper system that ensures a smooth, quiet operation that minimizes card wear and tear.

--Intelligent Shoe, a smart alternative to a traditional dealing shoe that reads the rank and suit of each card being dealt and reduces game manipulation. Developed to increase Baccarat and Blackjack game security, the Intelligent Shoe holds up to eight decks of shuffled cards.

Entertainment Products

--Table Master(TM), an electronic, multiple-player table game with five player stations that enables casinos to offer table game hits like Blackjack, Three Card Poker and Let It Ride Bonus electronically. Featuring a digitized human dealer with exciting player interaction, Table Master combines the excitement of table-style action with the latest interactive video technology to create an innovative gaming experience.

--Big Raise Hold'em(TM), a new table game featuring head-to-head play against the dealer and an appealing bonus bet. A variation of Texas Hold'em, Big Raise has it all: aggressive betting, bad beats and miracle draws. Players receive two hole cards that are combined with three community cards to make a five-card poker hand that goes head-to-head against the dealer's.

--6 Card Poker(TM), an exciting new game where the stronger the player's hand, the more he can bet. In this game, players compete against the dealer and against a bonus paytable. Once players ante and receive their cards, they either fold or stay in the game and, depending on their hand, they may bet 2x, 4x, 10x or even 20x their ante.

--Hi-Lo Stud Poker(TM), a new game that rewards both really good and really bad hands. Players win if they have a pair of 7s or better, or if their hand is 9-high or worse. Hi-Lo has a 38% hit frequency--high for a paytable game--and its betting structure invites aggressive play.

--Rapid Roulette(TM), a roulette table that enables players to place their wagers on a computer generated Roulette table layout. Developed by Stargames Corporation Ltd. and Crown Ltd., Shuffle Master will be the exclusive distributor for North and South America, the Caribbean and cruise ships.

"The significant development our Utility Products segment has undergone during the last year is evident in the new products we will be displaying at G2E," stated David Lopez, Vice President of Product Management. "The MD-2 batch shuffler with card recognition dramatically enhances a casino's ability to secure game play on tables using multiple decks, and our Intelligent Shoe brings an unprecedented level of game security to baccarat and blackjack tables. The Easy Chipper's patented new technology enhances the roulette chip sorting process by operating both faster and more efficiently than the other products in the field. We are confident its superior features will be welcomed by the gaming industry."

Paul C. Meyer, President and Chief Operating Officer, commented that this year Shuffle Master will display more table games than ever before. "Our G2E Entertainment Products line-up features eight well-established specialty games, and the three new titles we are releasing have already received positive feedback. We are confident that Big Raise Hold'em, 6 Card Poker and Hi-Lo Stud Poker will be well received by the industry and help casinos expand their table offerings and increase their table revenues. Additionally, our electronic table game platform Table Master will broaden the reach and popularity of our specialty table games by offering our customers another format for table game play."

This release contains forward-looking statements that are based on management's beliefs as well as on assumptions made by and information available to management. The Company considers such statements to be made under the safe harbor created by the federal securities laws to which it is subject, and assumes no obligation to update or supplement such statements. Forward-looking statements reflect and are subject to risks and uncertainties that could cause actual results to differ materially from expectations. Factors that could cause actual results to differ materially from expectations include, but are not limited to, the following: changes in the level of consumer or commercial acceptance of the Company's existing products and new products as introduced; competitive advances; acceleration and/or deceleration of various product development and roll out schedules; product performance issues; higher than expected manufacturing, service, selling, administrative, product development and/or roll out costs; changes in the Company's business systems or in technologies affecting the Company's products or operations; reliance on strategic relationships with distributors and technology vendors; current and/or future litigation or claims; acquisitions or divestitures by the Company or its competitors of various product lines or businesses; changes to the Company's intellectual property portfolio, such as loss of licenses, claims of infringement or invalidity of patents; regulatory and jurisdictional issues (e.g., technical requirements and changes, delays in obtaining necessary approvals, or changes in a jurisdiction's regulatory scheme, etc.) involving the Company and its products specifically or the gaming industry in general; general and casino industry economic conditions; and the financial health of the Company's casino and distributor customers, suppliers and distributors, both nationally and internationally. Additional information on these and other risk factors that could potentially affect the Company's financial results may be found in documents filed by the Company with the Securities and Exchange Commission, including the Company's quarterly reports on Form 10-Q and annual report on Form 10-K.