Business Wire: Two Like-Minded Seattle Companies Partner for Success: Mobliss Announces Exclusive Co

SAN FRANCISCO -- Leading mobile entertainment provider Mobliss and top game creator Cranium join forces to create outrageous "on the go" fun

Wireless entertainment leader Mobliss, an Index Group Company, and three-time Toy Industry Association Game of the Year winner Cranium, Inc. have teamed up to "mobilize" outrageous fun. The two companies today announced a partnership to bring the Cranium experience to mobile users nationwide. The partnership will leverage Mobliss' diverse capabilities to provide a suite of activities from opt-in text message teasers to multiplayer downloadable games.

"We are excited to partner with Cranium; they are a creative leader in the games space we've always admired--and this is a top-notch endorsement in our own backyard where mobile content competition is fierce," said Brian Levin, chief executive officer of Mobliss. "Mobliss is an industry leader because we develop creative, interactive mobile entertainment that users are eager to get their hands on. We can expand the Cranium experience to mobile consumers on many different levels--wrapping sweepstakes, SMS and graphically-rich games into a single Mobliss-powered campaign."

The partnership between Mobliss and Cranium reinforces the growing trend of established lifestyle brands embracing new technologies. Cranium now joins household names such as Coca-Cola and MTV who have partnered with Mobliss as part of their marketing strategy to reach new consumers and build brand loyalty.

"We're bringing our promise of outrageous fun to life with more than 7 million Cranium games sold and millions more Craniacs around the globe," said Richard Tait, Cranium's grand poo bah. "Our partnership with Mobliss, a leading innovator in the mobile games space, will bring the Cranium experience to millions more game players' fingertips. Whether in the living room with friends, commuting on the train or standing in line at the grocery store--now more than ever, any time can be a great time for a quick burst of Cranium-styled fun."

With the ability to distribute interactive content to more than 150 million registered wireless subscribers, Mobliss will provide Cranium with a new customer base of savvy consumers. The first in a series of mobile activities containing fun, fresh Cranium content will be rolled out later this year to mobile customers nationwide.

About Mobliss

Mobliss(R), an Index Group Company, is the world's leading provider of mobile media and marketing content. Mobliss provides wireless carriers, content creators, advertisers and marketers with the most complete and flexible mobile delivery technology. With Mobliss, customers can choose from a variety of proprietary tools, platforms and systems to create and deliver mobile games, sweepstakes, alerts, and polling solutions. Mobliss also offers other wildly popular games such as Family Feud, Muscle Car Mayhem, American Idol, New York Times Crossword, and Wild West Blackjack. As an Index Group Company, Mobliss clients and services are linked to a worldwide network encompassing innovations from the Japanese, European, and Chinese markets. Mobliss' customers include The Coca-Cola Company, USA Networks, FOX, Toyota and FremantleMedia in conjunction with American Idol. Mobliss has the ability to distribute interactive content to more than 150 million registered wireless subscribers. The company's strategic wireless partners include all major wireless carriers nationwide. Mobliss is headquartered in Seattle, Wash. For more information, please visit us at www.mobliss.com.

About Cranium, Inc.

Cranium's mission is to lighten and enlighten people's lives with fun moments and memories that give everyone a chance to shine. With multiple activities that bring hidden talents to light, each game in the Cranium family creates meaningful connections that transform ordinary moments into extraordinary fun.

Since its inception in 1998, Cranium, Inc. has created nine games for children, families, and adults, including the company's flagship game, Cranium, which introduced the magic recipe for outrageous fun that gets people discovering, creating, performing, and celebrating with family and friends.

Cranium's nationally recognized games have won more than 50 awards and have earned the Toy Industry Association's Game of the Year award three years in a row with Cranium, Cranium Cadoo, and Cranium Hullabaloo. This year's releases, Cranium Turbo Edition, Cranium Zigity, and Cranium Balloon Lagoon, offer everyone new opportunities to shine.

About Cranium International

Today, the Cranium craze is a global phenomenon. International editions of Cranium games feature content developed around the world by and for fun-loving people in 20 countries and 10 languages. In 2003, Cranium was named Game of the Year in Britain, Finland, and Denmark.

About the Cranium Fund

Since the beginning, giving back to the community has been a part of Cranium's lighten-and-enlighten mission. The Cranium Fund was created to help support after-school visual, literary, and performing arts programs for kids in challenging circumstances. True to the spirit of the Cranium game -- the game that kicked off the Cranium phenomenon -- the Cranium Fund offers kids a chance to shine that they might otherwise have missed. For additional information about Cranium, Inc., its family of products and the Cranium Fund, visit the Cranium web site at http://www.cranium.com.