Business Wire: Mobliss Enters Mobile Music Market; Strengthens Leadership Position in Mobile Gaming

SAN FRANCISCO -- Company provides ringtones for Yahoo! (R), launches Mobliss Music, forges partnership with Cranium, enables interactive polling on MTV and announces monthly Family Feud(TM) subscriber base tops 125,000

Mobliss(R), an Index Group Company and leading provider of mobile media and marketing services, reinforced its position as an industry innovator through recently announced relationships with premium lifestyle brands, including Yahoo! Inc., MTV and Seattle-based game company, Cranium, Inc. Mobliss also expanded its product and service portfolio with the introduction of both Mobliss Music and LAUNCH, Music on Yahoo! ringtone offerings. Additionally, Mobliss announced the monthly subscriber base for its popular Family Feud mobile game now exceeds 125,000 users.

"We started Mobliss with the belief there was unlimited potential in the mobile industry," stated Brian Levin, chief executive officer of Mobliss. "It's exciting to see mainstream entertainment companies, such as Cranium and MTV, embracing the possibilities within the wireless space. It's satisfying for us at Mobliss and it means big things for the industry as a whole."

Mobliss' latest partnership and service expansion details include:

--Interactive MTV: MTV and Mobliss have partnered to bring wireless interactivity to the popular Real World Road Rules Challenge: Battle of the Sexes 2, enabling wireless subscribers to name the week's weakest character via premium text messaging ($0.50 premium SMS transaction). Under the initiative, Verizon Wireless subscribers participate in the Mobliss-powered text poll to see how their decision stacks up against other devoted viewers.

--Family Feud Expansion: Already widely available on carriers across the nation, the Mobliss-published Family Feud game continues to draw a growing base of monthly wireless subscribers. Boasting a monthly subscriber base of more than 125,000 users who pay $2.99 a month for unlimited access to the multiplayer mobile game, Mobliss intends to expand upon its success in the games space by continuing to launch innovative new multiplayer titles in 2005. Family Feud is produced by Mobliss in partnership with FremantleMedia Licensing Worldwide, the licensing division of leading international television production company FremantleMedia.

--The Cranium Connection: In partnership with leading board game company Cranium, Inc., Mobliss will deliver interactive Cranium content to millions of mobile users. Leveraging multiple mobile channels - including SMS games, mobile sweepstakes and downloadable games - the partnership will provide diverse entertainment options to new mobile audiences and loyal Cranium customers alike.

--LAUNCH, Music on Yahoo!: The first step in a multi-phase program, Mobliss will help LAUNCH provide their new polyphonic ringtone store available exclusively to AT&T Wireless customers.

--Mobliss Music: For the first time, Mobliss can deliver ringtones directly to consumers under its own brand. Available initially to customers of AT&T Wireless, this venture reinforces Mobliss' technical leadership and knowledge of the rapidly evolving mobile marketplace and consumer tastes.

About Mobliss

Mobliss(R), an Index Group Company, is the world's leading provider of mobile media and marketing content. Mobliss provides wireless carriers, content creators, advertisers and marketers with the most complete and flexible mobile delivery technology. With Mobliss, customers can choose from a variety of proprietary tools, platforms and systems to create and deliver mobile games, sweepstakes, alerts, and polling solutions. Mobliss also offers other wildly popular games such as Family Feud, Muscle Car Mayhem, American Idol, New York Times Crossword, and Wild West Blackjack. As an Index Group Company, Mobliss clients and services are linked to a worldwide network encompassing innovations from the Japanese, European, and Chinese markets. Mobliss' customers include The Coca-Cola Company, USA Networks, FOX, Toyota and FremantleMedia in conjunction with American Idol. Mobliss has the ability to distribute interactive content to more than 150 million registered wireless subscribers. The company's strategic wireless partners include all major wireless carriers nationwide. Mobliss is headquartered in Seattle, Wash. For more information, please visit us at www.mobliss.com.

Family Feud is a trademark of FremantleMedia Operations BV. Based on the FremantleMedia TV program Family Feud. Licensed by Fremantle Brand Licensing. http://www.fremantlemedia.com/licensing

Yahoo! and the Yahoo! logo are trademarks and/or registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.