Downloadable Presentation, Bally System Games(TM) and Cinevision(TM) to Debut
LAS VEGAS, Sept. 8 /PRNewswire-FirstCall/ -- Bally Gaming and Systems, a business unit of Alliance Gaming Corp. , announced today that it plans to showcase the broadest array of gaming products and technology of any supplier at the upcoming Global Gaming Expo (G2E), set for Sept. 13-15 at the Las Vegas Convention Center.
The Global Gaming Expo, the gaming industry's largest trade show, offers Bally an opportunity to display unique products and technology covering video slots; reel-spinning slots; Class II, lottery and central-determination games; wide-area progressives; specialty games; licensed titles; multiple systems platforms for both domestic and international markets; group-play games; table technology solutions for blackjack and baccarat; advanced bonusing technology; international games; proprietary poker games; system-based games; downloadable technology and other future concept machines and games.
"Real and Ready" Theme
Bally is utilizing the "Real and Ready" theme to spotlight more than 160 machines and 100 new and unique titles that Bally Gaming and Systems will have on display in nearly 11,000 square feet of space in the Central Hall of the Las Vegas Convention Center.
This year's booth theme of "Real and Ready" means that approximately 80 percent of game titles on display will already be approved or submitted to a major U.S. regulatory body by the time the show opens on Sept. 13. Of the total machines on display, nearly 50 titles will be on Bally Gaming's new ALPHA video platform in the M9000 cabinet. In addition, 25 reel-spinning games on the Company's legendary S6000 platform also will be "Real and Ready."
"We are responding to our customers who have repeatedly told us over the years that while they may be intrigued by all of the future products displayed at G2E, they need to prioritize their focus during the show on products that will be available in a reasonable timeframe at the conclusion of G2E," said Richard Haddrill, Chief Executive Officer of Alliance Gaming Corp. "Our main focus has been getting titles submitted and approved, but we will also have a private VIP area for our customers who want a sneak peek at our download strategy, the new Cinevision(TM) Series and other exciting technology that is still in development."
Downloadable / Bally System Games
Giving G2E attendees a glimpse into the slot floor of the future, Bally will also showcase a unique "Play Zone" offering a number of innovative slot products featuring new Bally System Games -- downloadable game technology displayed on Bally's interactive iVIEW(TM) touch-screen.
A total of 18 games, including video poker, video slots and reel-spinners, will give attendees an opportunity to "test drive" this advanced technology that rewards players with iVIEW bonus games such as bingo, poker and tournament play. A private VIP area will feature demonstrations of Bally's downloadable technology.
Cinevision Series
A new concept in video gaming, Cinevision creates a unique personal environment that prompted Strictly Slots magazine, after an early preview, to write: "The effect is striking, like you're playing a slot game in a classic movie theater. This, you have got to experience."
Bally Systems
Bally Systems will also have an expanded presence this year, showcasing technology from four distinct product lines -- Bally Casino Management Systems (CMS(R)), Bally Slot Management Systems (SMS(R)), Bally Table Management Systems (TMS(TM)) and the new Bally Power Bonusing(TM).
Bally Power Bonusing
As in previous years, the Bally Systems division is again featured prominently at this year's G2E gathering. Bally Systems is displaying and demonstrating an array of advanced products for the global casino industry, including technology from the SDS(R), ACSC(TM), MCC(TM), CMS-400, Casino MarketPlace(TM) and CashMaster(TM) product lines. The Bally Power Bonusing suite of products include the iVIEW interactive display, player-centric bonusing capabilities with Bally Power Rewards(TM), electronic credit transfer with Bally Power Bank(TM) and integrated casino-wide promotional capabilities with Bally Power Promotions(TM), Bally Power Sweepstakes(TM), Bally Power Progressives(TM) and Bally Power Coupon(TM).
Bally TMS
Bally TMS will display its flagship MP21(TM) table management technology, along with MPBacc(TM) and other advanced solutions for the pit, including the new MPX(TM) shuffler product.
ALPHA on M9000 and New S9000
Bally Gaming is introducing a wide variety of game titles on its ALPHA video platform. Housed in the ergonomically advanced M9000 cabinet, these games offer improved graphics, superior sound, multi-denom and multi- percentage, and other features designed to provide an exceptional video gaming experience. A companion premium product is the new S9000 reel-spinning slot series, housed in a distinctive low-denomination five-reel version of the sleek M9000-style cabinet. The Hot Shot Progressive(TM) game features a multi-level progressive displayed in the distinctive video top box that is standard on all S9000s.
Group Play Games
A key highlight of the show will be a presentation of Bally's distinctive "group play" technology, displayed on two unique video slot products: Auction Fever(TM) and Estate Auction(TM). Both these games realistically simulate the excitement of an online Internet auction with "bidders" furiously competing to outbid one another in the game's fast-paced bonus round to the delight of a "seller" who initiates the linked bonus event.
Premium Titles / WAPs
Bally will also display a variety of premium licensed titles, including new versions of Playboy, Saturday Night Live(TM), Rocky & Bullwinkle(TM) , S&H Green Stamps(TM) and Hee Haw(R), and will also feature wide-area progressive games on links such as QuarterMillion$(TM), Cartoon Jackpots(TM), Millionaire 777s(TM) and Cash For Life(TM).
International Games
Games designed especially for the emerging Class II, Central Determination and Video Lottery markets will also be on display at the Bally booth, along with international titles targeting markets such as Russia, Asia, Central Europe and South America.
Las Vegas-based Bally Gaming and Systems, a business unit of Alliance Gaming Corp. , designs, manufactures, operates and distributes advanced gaming devices and systems worldwide. Additional information on Bally Gaming and Systems can be found at http://www.ballygaming.com/ or http://www.ballysystems.com/. Alliance Gaming, a diversified gaming company with headquarters in Las Vegas, also owns and operates Rainbow Casino in Vicksburg, Miss. Additional information and material news about the Company can be found at http://www.alliancegaming.com/.
In separate press releases today, Bally updated the status of its annual audit, revealed its plans for the forthcoming G2E show, and announced significant transactions with two of Boyd Gaming's Coast properties in Las Vegas and with Remington Park racino.
This news release may contain "forward-looking" statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward- looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the company's filings with the Securities and Exchange Commission.
-BALLY GAMING AND SYSTEMS-
HEE HAW(R) is a registered trademark of Gaylord Program Services, Inc. Copyright (C) 2004 Gaylord Program Services, Inc. All rights reserved. (C)2004 Playboy. PLAYBOY and RABBIT HEAD DESIGN are marks of Playboy and used under license by Bally Gaming, Inc. SNL, Saturday Night Live and their related characters and elements are trademarks of NBC, Inc. and are used with the permission of NBC, Inc. ROCKY AND BULLWINKLE AND FRIENDS(TM), & (C)2004 Ward Productions, Inc. Licensed by Bullwinkle Studios, LLC. All rights reserved. S&H, Green Points and Green Stamps are service marks of the Sperry and Hutchinson Company, Inc. (C)2005 Bally Gaming, Inc. All Rights Reserved.
Investor Contact: Steven Des Champs Media Contact: Marcus Prater
Alliance Gaming Bally Gaming and Systems
(702) 270-7600 (702) 896-7828
CONTACT: Investors, Steven Des Champs of Alliance Gaming Corp., +1-702-270-7600; or Media, Marcus Prater of Bally Gaming and Systems, +1-702-896-7828
Web site: http://www.ballygaming.com/
Web site: http://www.ballysystems.com/
