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Business Wire: Shuffle Master, Inc. to Introduce New Products at the Global Gaming Expo in Las Vega

LAS VEGAS -- Shuffle Master, Inc. (NASDAQ National Market: SHFL) announced today that it will introduce several new products at this year's Global Gaming Expo being held in Las Vegas, Nevada, September 13-15. In addition to exhibiting well-established Utility Products like the Ace(R) and Deck Mate(R) automatic card shufflers and Entertainment Products like Three Card Poker(R) and Let It Ride Bonus(R), the Company's booth will feature the following:

Utility Products

--Key components of the Intelligent Table System(TM), currently in development with IGT and Progressive Gaming International. A comprehensive, automated table gaming management solution that integrates RFID bet recognition, card recognition, game reporting, player tracking, patron loyalty and Bonusing applications, the Intelligent Table System represents the future of table gaming, and Shuffle Master's booth will feature two tables equipped with ITS technology and will highlight the following products:

--IS-T1(TM), a smart alternative to a traditional shoe that increases baccarat and blackjack game security by reading the rank and suit of each card being dealt. The IS-T1 holds up to eight decks of shuffled cards and works with any type of playing card.

--IS-B1(TM), a premium card reading shoe that automatically delivers the next card to be dealt to the front of the shoe to increase game speed and reduce dealer repetitive stress. The IS-B1 works with any type of playing card, and the baccarat version interfaces with an attractive display to post the outcome of each round.

--The Easy Chipper(R), a next-generation chip sorting device that sorts different size chips quickly and efficiently. Developed by CARD, the Easy Chipper optimizes roulette wheel game play by dramatically increasing the volume of chips sorted, and its patented color reading system accurately sorts up to 10 different color chips while separating non-programmed ones.

--The MD2 Workstation(TM), a stand-alone workstation that conducts speedy back-of-house deck checking and verification. By combining the multi-tasking capability of the MD2 batch shuffler with proprietary software that counts, reads and verifies every card, the MD2 Workstation produces detailed reports that reveal the accuracy and composition of each deck.

Entertainment Products

--Ultimate Texas Hold'em(TM), a new table game featuring head-to-head play against the dealer and an optional bonus bet that pays odds if the player's final five-card hand is a three-of-a-kind or better. A variation of Texas Hold'em, Ultimate Texas Hold'em gives the player several advantages--the earlier a player bets, the more he can bet, and players don't have to fold until they've seen all community cards, including the river.

--Mississippi Stud(TM), an exciting new five-card poker game that lets players bet up to 10 units on a single hand and features a top payout of 500 to 1 for a Royal Flush. In Mississippi Stud, players compete against a paytable, not against the dealer, and win if their hand is a pair of 6s or better.

--Bet the Set "21"(TM), a side bet for blackjack that focuses on the first two cards a player receives, with the top hand, a pair in suit, receiving payouts as high as 25 to 1. With the ability to turn a losing blackjack hand into a big winner, Bet the Set features paytables for single, double and multi-deck games.

--Table Master(TM), an electronic multiple-player table game with five player stations that enables casinos to offer table game hits like Royal Match 21 Blackjack, Three Card Poker, Dragon Bonus Baccarat and Let It Ride Bonus at a fraction of the cost of live tables. Featuring a video dealer with exciting player interaction, Table Master nearly doubles the number of hands played per hour and offers greater flexibility in game wager amounts.

--Rapid Roulette(TM), a roulette table that enables players to place their wagers on a computer generated Roulette table layout. Developed by Stargames Corporation Ltd. and Crown Ltd., Rapid Roulette is exclusively distributed by Shuffle Master throughout North and South America, the Caribbean and cruise ships departing therefrom.

"The significant development in our Utility Products segment during the last year is evident in the new products we will feature at G2E," stated David Lopez, Vice President of Product Management. "Most notably are the intelligent shoes that are part of the Intelligent Table System we are currently developing with IGT and Progressive Gaming and the Ameranth poker room management software that will be integrated with our Deck Mate shuffler. We will also highlight our MD2 Workstation that provides accurate, detailed deck verification for back-of-house operations and our Easy Chipper roulette chip sorter which is rapidly gaining momentum through multiple-unit installations at several key casinos."

Paul C. Meyer, President and Chief Operating Officer, commented that this year Shuffle Master will display more table games than ever before. "Our G2E Entertainment Products line-up features ten well-established specialty games, and the four new titles we will showcase have already received positive feedback. Of particular note is Ultimate Texas Hold'em which brings popular poker action into the pit and increases its appeal with a lucrative side bet and enhanced betting structure. We will also debut two new Table Master game selections including Royal Match 21 blackjack, and Dragon Bonus baccarat. All in all, Shuffle Master will be demonstrating more Entertainment and Utility products than ever before, and we are looking forward to a successful, productive show."

"In addition to our extensive product line-up, this year's G2E booth will feature a display chronicling the history of the gaming industry's content and delivery systems and will highlight the numerous ways in which table game content is currently delivered," stated Mark L. Yoseloff, Ph.D., Chairman and Chief Executive Officer. "A prominent highlight of the display will be our popular Three Card Poker game available for play on wireless handheld devices, and we will also preview some of the technologies that will shape gaming in the future."

Shuffle Master, Inc. is a gaming supply company specializing in providing its casino customers Utility Products, including automatic card shufflers, intelligent table systems, and roulette chip sorters, to improve their profitability, productivity and security, and Entertainment Products, including proprietary table games and Table Master(TM) games to expand their gaming entertainment content. The Company is included in the S&P Smallcap 600 Index. Information about the Company and its products can be found on the Internet at www.shufflemaster.com.

Continued from page 1.

This release contains forward-looking statements that are based on management's current beliefs and expectations about future events, as well as on assumptions made by and information available to management. The Company considers such statements to be made under the safe harbor created by the federal securities laws to which it is subject, and assumes no obligation to update or supplement such statements. Forward-looking statements reflect and are subject to risks and uncertainties that could cause actual results to differ materially from expectations. Factors that could cause actual results to differ materially from expectations include, but are not limited to, the following: changes in the level of consumer or commercial acceptance of the Company's existing products and new products as introduced; advances by competitors; acceleration and/or deceleration of various product development, promotion and distribution schedules; product performance issues; higher than expected manufacturing, service, selling, administrative, product development, promotion and/or distribution costs; changes in the Company's business systems or in technologies affecting the Company's products or operations; reliance on strategic relationships with distributors and technology and manufacturing vendors; results from current and/or future litigation or claims; tax matters, including changes in tax legislation or assessments by taxing authorities; acquisitions or divestitures by the Company or its competitors of various product lines or businesses and, in particular, integration of businesses that the Company may acquire; changes to the Company's intellectual property portfolio, such as the issuance of new patents, new intellectual property licenses, loss of licenses, claims of infringement or invalidity of patents; regulatory and jurisdictional issues (e.g., technical requirements and changes, delays in obtaining necessary approvals, or changes in a jurisdiction's regulatory scheme or approach, etc.) involving the Company and its products specifically or the gaming industry in general; general and casino industry economic conditions; the financial health of the Company's casino and distributor customers, suppliers and distributors, both nationally and internationally; the Company's ability to meet its debt service obligations, including the Notes, and to refinance its indebtedness, which will depend on its future performance and other conditions or events and will be subject to many factors that are beyond the Company's control; and various risks related to the Company's customers' operations in countries outside the United States, including currency fluctuation risks, which could increase the volatility of the Company's results from such operations. Additional information on these and other risk factors that could potentially affect the Company's financial results may be found in documents filed by the Company with the Securities and Exchange Commission, including the Company's current reports on Form 8-K, quarterly reports on Form 10-Q and annual report on Form 10-K.

COPYRIGHT 2005 Business Wire
COPYRIGHT 2005 Gale Group

Copyright©2005 All rights reserved.
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