Shoot: "Amnesia"

Upon awakening from a six-month coma, a man--whose face is completely bandaged--is greeted by his immediate family. But rather than a happy occasion, this hospital room reunion shapes up to be a nightmare that makes a coma look not all that bad by comparison.

The patient, a victim of amnesia, gets reacquainted with his dearly beloved: a miserable, embittered wife; a flirtatious, horny sister; a low-life brother; and a father who laughingly tells his now-conscious son about a vital organ donation that helped to pay for the hospital bill. It seems that while comatose, one of the patient's kidneys was removed. The sister jokes that minus the kidney, he will have to start wearing a diaper. Not to worry, though, as his job at the sewer plant has been saved and he'll be back at work before you know it, beams the brother.

While his life is unraveling before his eyes, so too are the facial bandages. Once his face is revealed, we hear the wife exclaim: "Hey, you're not Cletus."

That reprieve for the patient gives way to the tagline: "Feeling Lucky?" The spot ends on a Cherokee Casino slot machine with spinning wheels showing some of the games people play, including blackjack and bingo.

The :30 was directed by the team of Will Speck and Josh Gordon from bicoastal RSA USA. Producer was David Thorne. "Amnesia" was shot on location at a Los Angeles hospital by DP Robert Yeoman.

The spot was conceived by a team at Tulsa, okla-based agency Ackerman McQueen that consisted of creative director David Lipson; copywriter Vincent Walker; art director Kathy Redick; and producer Tom Twomey.

"Amnesia" was edited by Robert Levy at Why Not Coco, Santa Monica. Levy was supported by assistant editor Elizabeth Raiser and post producer Angela Galletta.

Online editor/Henry artist was Wayne Shepherd of At The Post, Santa Monica. Colorist was Steve Behar at Pacific Data Post, Santa Monica.

Don Juntunen of Golden Voice, Oklahoma City, served as music composer, sound designer and audio mixer.

Part of a tow-spot package promoting Oklahoma's Cherokee Casinos, "Amnesia" began airing locally on March 28.