Business Wire: ICTV, Zone4Play to Partner on Deployment of Blackjack, Slots and Other Skill and Chan

BOSTON -- ICTV(TM), creator of HeadendWare(R), the cable industry's most versatile platform for the development and delivery of compelling interactive content, and Zone4Play (OTC Bulletin Board:ZFPI - News), a leading content provider of interactive games on multiple platforms, today announced an agreement for the deployment of Zone4Play's suite of iTV games on the HeadendWare platform.

Under the agreement, Zone4Play will become an Elite Solutions partner for games of Skill and Chance on HeadendWare, and will create a channel of popular titles that includes Blackjack, Slots, Video Poker, Caribbean Poker and Roulette. All of the games on the HeadendWare platform will allow subscribers using standard remote controls and any digital set-top box to play for fun, using a risk-free point balance environment.

ICTV will demonstrate the Zone4Play games suite at the CTAM Summit July 18-21 at the Hynes Convention Center in Boston.

"With the growth of poker tournaments and other casino programming on cable, subscribers will be increasingly motivated to try their own hands at games of Skill and Chance," said Peter Schultz, director of solutions marketing at ICTV. "Zone4Play has established a reputation as a provider of high-quality play experience, and has developed applications that enable network operators to satisfy subscriber needs for a Skills and Chance style environment without financial risk."

"HeadendWare's unique architecture allows us to reach the cable universe without incurring the development costs for specific set-top boxes," said Idan Miller, executive vice president, for Zone4Play. "By using ICTV's centralized processing power, we can work with operators to provide the richest possible play experience for the broadest possible subscriber base, without carousel loading delays or limitations on set-top box processing power."

About Zone4Play Inc.

Zone4Play Inc. (www.zone4play.com) designs interactive game applications and solutions for the Interactive Television, Cellular networks and Internet. Its cross-system product line allows access to a variety of platforms with only one user account. Zone4Play also specializes in Back Office solutions for these systems and markets a wide range of hi-tech support and management products. Zone4Play is listed on OTCBB and trades under the symbol ZFPI.OB.

About HeadendWare(R)

The HeadendWare platform enables network operators to deliver compelling interactive content and applications, including animation, high-fidelity audio and full-motion video, to any digital set-top box. Using headend-based processing power and the existing digital plant, HeadendWare removes set-top box and middleware constraints on the delivery of compelling interactive multimedia content and allows TV-friendly activity that cannot be matched by satellite competitors.

With HeadendWare application servers located anywhere on the operator's network or outsourced, an operator's entire digital subscriber base can interact with robust multimedia applications developed with standard PC, Web and Java tools using existing set-top boxes and remote controls. HeadendWare supports the latest versions of HTML, JavaScript, Java, Windows Media Player(R), Flash(R), RealPlayer(R) and QuickTime(R), enabling network operators to provide subscribers with a limitless array of content and applications.

About ICTV(TM)

ICTV(TM) provides enabling infrastructure for the delivery of new television services to digital subscribers. The company offers a solutions-oriented approach to new television services that combines standards-based technology with a portfolio of branded iTV applications that can be deployed today. The solution-based approach offers operators one of the highest returns on bandwidth and incremental capital of the iTV services available today. Strategic investors include Adelphia, Liberty Media, Motorola, OpenTV, Shaw Communications, TV Guide, Cox Communications and Lauder Partners.

Based in the heart of California's Silicon Valley, with offices in Baltimore and the United Kingdom, the company has been issued 23 patents and has numerous patents pending, ensuring protection of its unique and innovative television services solution. ICTV is a member of the Motorola Horizon and Scientific-Atlanta CreativEdge Developer's Programs. For more information, visit www.ictv.com.

This press release may contain forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on the current expectations of the management of Zone4Play only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; decline in demand for Zone4Play's products; inability to timely develop and introduce new technologies, products and applications; loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Zone4Play to differ materially from those contemplated in such forward-looking statements. Zone4Play undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Zone4Play, reference is made to Zone4Play's reports filed from time to time with the Securities and Exchange Commission.