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NEW LISTS

Sync Magazine

Ziff Davis Media Inc.'s Sync is a lifestyle magazine for men who are interested in technology, entertainment and sports. Eighty-three percent of subscribers are men, average age 31. They earn more than $72,000 a year.

Selections: Home/business address, state/SCF/ZIP

Price: $170/M

Contact: Worldata, 561-393-8200

MO Buyers With Online Access

Enhanced data has been matched with the Preferred Occupation Data file to create Mail Order Buyers with Internet Access. It identifies more than 1.3 million consumers who made multiple mail order purchases. The individuals named here are in occupations that require special education, training or certification.

Selections: Gender, occupation, state/SCF/ZIP

Price: $80/M

Contact: J.F. Glaser Inc., 630-469-2075

Missionary Oblates Canadian Donors

The Missionary Oblates of Mary Immaculate are offering a Canadian donors' list. Some 15,830 contributors from the last 12 months are available. Like those named on corresponding U.S. files, these people donated funds to support missionary outreach programs around the world. New donors receive premiums such as cards, rosaries and medals. All donors are mailed a bimonthly magazine.

Selections: Dollar amount of donation, gender, province

Price: $80/M

Contact: Direct Media Inc., 203-532-3760

Casino Players

Nearly 400,000 gamblers who paid a $5 shipping and handling charge to receive a "Blackjack Players Guide" or "Craps Guide" are identified on the Casino Players file. Roughly 62% of those listed are men. Names of both novice and serious gamblers are available. The sources are direct mail (92%) and telemarketing (8%).

Selections: Hotline, recency, rating, gender, state/SCF/ZIP

Price: $95/M

Contact: LH Management Division, Leon Henry Inc., 914-285-3456

New Issue Credit Card DB

This national bank's database of new bank-card credit customers is enhanced with overlays from BuyerSource USA which indicate a variety of purchasing habits. The 2.7-million-name New Issue Credit Card file includes Visa and MasterCard customers. Numerous lifestyle interest selects are offered, with some of the largest counts for collectibles, travel and apparel.

Selections: Lifestyle, recency, age, gender, income, state/SCF/ZIP

Price: $100/M

Contact: Media Source Solutions Inc., John Salmon at 561-241-3003

NetSeminars Opt-in E-mail

CMP Media LLC has a list of 8,570 seminar attendees who opted in to receive third-party solicitations by e-mail. These online events are presented in association with CMP's Computer Reseller News and VAR-Business magazines. Postal records are available for follow-up offers.

Selections: None

Price: $400/M (e-mail file); $225/M (postal file)

Contact: Rubin Response Management Services Inc., 847-619-9800

Yacht and Boat Owners

Several new compilations of yacht and boat owners have been assembled from government records. Separate list segments identify individual or corporate owners of boats and yachts; owners of sailboats; female boat owners; corporate owners of recreational boats; and commercial fishing boat owners. Counts range from 15,035 to 222,081.

Selections: Length of boat, gender, state/SCF/ZIP

Price: $60/M to $70/M

Contact: Mail Marketing Inc., 201-750-3222

Offline Advantage

Database marketing and management firm Datran Media LLC's Offline Advantage is a file of 22 million postal records built from online registration and transaction data. These individuals requested information on auto financing, dating, dieting, entertainment, healthcare, real estate, sweepstakes and travel, among other things. Content is updated daily.

Selections: Telephone numbers, hotlines, lifestyles, age range, primary interest, gender, state/SCF/ZIP

Price: $85/M

Contact: Catamount Group, 203-778-4110

VentureDirect Mega Hotline

A consumer database consisting of 5.5 million new movers, new mail order buyers, new credit cardholders and other monthly hotline data has been assembled. VentureDirect Mega Hotline's sources include direct mail, telemarketing and survey responses.

Selections: Age, ethnicity, gender, homeowner, income, state/SCF/ZIP

Price: $80/M

Contact: VentureDirect Worldwide, 212-655-5153

Spanish-Speaking Responders

Some 575,000 records make up Spanish-Speaking Responders, a list of buyers, subscribers, new movers, credit inquirers and game players. The sources include product registrations and census and behavioral data. Roughly 65% of those listed are homeowners with an average annual income of $28,000. Credit profiles indicate these people have $8,000 in available credit and typically make $3,000 in bank-card charges per month. Telemarketing inquiries will be considered.

Selections: Age, gender, hotline, income, state/SCF/ZIP

Price: $85/M

Contact: MH2 Direct, 203-642-7319

Internet Businesses

A list of firms that spend approximately $150 a month for Internet service has been assembled from e-mail records. The Broadband Buyers High-Speed Internet Businesses file contains 2.7 million records. It names subscribers of cable, T1 and DSL service providers. Postal, e-mail and telephone records are offered. The e-mail records are confirmed opt-ins.

Selections: Broadband provider, hotline, job title, number of employees, sales volume, state/SCF/ZIP

Price: $150/M

Contact: Marigold Technologies, 646-442-2077

Real Estate Investment Experts

The Experts in Commercial Real Estate Investment file includes 7,900 designee members and 8,815 candidate members of the Certified Commercial Investment Member Institute. The organization provides courses, certification and other services for commercial real estate professionals. Brokers, developers, asset managers, lenders, institutional investors and attorneys who work for real estate firms are named here.

Selections: Designee or candidate members, state/SCF/ZIP

Price: $170/M

Contact: Infocus Marketing Inc., 800-708-5478

DecisionMaker HR/Training DB

A total of 224,632 human resources executives and professionals are identified on the DecisionMaker Human Resources and Training Marketplace database. These records include subscribers to controlled circulation publications and directory listings. Postal and e-mail records are available.

Selections: Business type, buying authority, job function/title, number of employees, recency, sales volume, source, one per site, telephone numbers, province, state/SCF/ZIP

Price: $140/M

Contact: DM2, 800-323-4958

Cape Cod Life

Cape Cod Publications LLC is offering new consumer and business-to business lists. The larger Cape Cod Life Publications file names 25,000 active subscribers to Cape Cod Life, Martha's Vineyard Life, Cape Cod & Islands Magazine and Nantucket Life. Sixty-eight percent of those listed are women. A typical reader is 47 years old and has annual household income of around $162,000. A separate B-to-B file IDs 3,500 subscribers at hotels, restaurants and inns. The source is essentially direct mail (95%).

Selections: State/SCF/ZIP

Price: $125/M (consumer subscribers); $450 (entire business file)

Contact: Statlistics, 203-778-8700

MANAGEMENT CHANGES

Safety 21 for Supervisors

Greatlists.com has been selected by Business 21 Publishing to oversee the Safety 21 for Supervisors newsletter file. It identifies more than 38,400 subscribers, and both postal and telephone records are available. The audience consists mainly of corporate managers.

Selections: Hotline, state/SCF/ZIP

Price: $135/M

Contact: Greatlists.com, 703-821-8130

Cowboys & Indians Magazine

USFR Media Group Inc. assigned management of the Cowboys & Indians magazine file to American List Counsel Inc. Over 53,000 records are included. Fifty-seven percent of subscribers are women with household income of about $144,200 a year. Eighty-eight percent make online, phone or mail purchases. Nearly 26% own farms or ranches. No telemarketing is allowed.

Selections: Gender, state/SCF/ZIP

Price: $100/M

Contact: American List Counsel Inc., 609-580-2789

American Scholar

The Phi Beta Kappa Society chose MKTG Services to represent the American Scholar literary journal file of 22,163 subscribers. The median age of those listed is 56. Their average household income is $135,000 a year.

Selections: Paid subscribers, hotlines, gender, state/SCF/ZIP

Price: $100/M

Contact: MKTG Services, 215-968-5020

NY Daily News Contest Entrants

The New York Daily News chose Walter Karl Inc. to oversee a file of 36,559 subscribers who entered contests. Subs' names were acquired through direct mail. The average person listed is 40 years old and earns $43,000 a year. Telephone numbers are available.

Selections: Last-three-month hotline, gender, source, state/SCF/ZIP

Price: $80/M

Contact: Walter Karl Inc., 845-732-7035

PABO Europe

Continued from page 1.

The intimate apparel, adult video and novelty product cataloger PABO USA has appointed AccuList USA to manage its European customer list. More than 3.1 million buyers are listed. This is the first time the file has been available through a U.S. list manager, as opposed to brokers working with a European list manager. The largest count is for Germany, with 1 million buyers plus, as well as 711,210 prospects. Separate counts are available for Austria, Belgium, England, France and the Netherlands. U.S. customer records are available too. Telemarketing is not allowed.

Selections: Age range, country, hotlines

Price: $100/M

Contact: AccuList USA, 954-923-5659

America's Preferences

Marketing Dynamics Corp.'s Niche Promotions unit named Response Media Products Inc. to manage its demographic and lifestyle lists. Some 7.6 million postal records are on the America's Preferences file. This data is reported online by users of the promotional Web site www.americaspreferences.com. The site offers coupons and product samples from more than 200 manufacturers. Lists including other health- and ailment-related data collected by Niche Promotions will still be managed in-house.

Selections: Income/income ranges, marital status, education, lifestyle, hotlines, activities/interests, age, gender, demographic, presence of children, state/SCF/ZIP

Price: $75/M

Contact: Response Media Products Inc., 770-220-5071

Corry Publishing's Solutions Pubs

Corry Publishing Inc. has transferred management of three magazine lists to Edith Roman Associates Inc. and its affiliate ePostDirect. The appointment covers Corry's controlled-circulation magazines Integrated Solutions, Business Solutions, and Integrated Solutions for Retailers. Roman will handle the 103,778 postal records, while ePostDirect oversees the 60,236 e-mail records. These files target value-added resellers and information technology integrators.

Selections: Job titles, business/industry type, market, state/SCF/ZIP

Price: $130/M (postal); $370/M base (e-mail)

Contact: Edith Roman Associates Inc., 800-223-2194

COPYRIGHT 2004 PRIMEDIA Business Magazines & Media Inc. All rights reserved.
COPYRIGHT 2004 Gale Group

Copyright©2005 All rights reserved.
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