NEW LISTS
Health Product Buyers
Some 2.8 million purchasers of health-related products and services are on Lifestyle's Health Awareness Internet Buyers postal database. All those listed paid by credit card. E-mail addresses are available for a portion of this file.
Selections: Hotlines, product type, household income, homeowners, length of residence, age, marital status, presence of children, interests and hobbies, religion, mail responsive, telephone numbers, state/SCF/ZIP
Price: $85/M
Contact: Lifestyle Change Communications, 770-218-8200
PostMasterDirect Category Hotline
Return Path Inc. is offering the PostMasterDirect 90-day category hotline. This e-mail database includes records generated from more than 250 Web sites, broken down into 40 hotline list groupings. These categories (among them consumer electronics, downloads, movies and entertainment, travel and leisure, and college students) reflect topics of interest to consumers who requested e-mail information during a recent 90-day period. Counts range from 45,163 for sports and recreation to 474,408 for "free stuff."
Selections: Age, domain, gender, job title/function, country, state/SCF/ZIP
Price: $100/M
Contact: PostMasterDirect, 212-625-1370
Develop Your Own Fortune
A postal list of consumers participating in the Develop Your Own Fortune opportunity seekers program names 70,000 buyers from the last 12 months, including 65,000 with telephone numbers. These individuals are charged a $15 monthly membership fee on a credit card. They receive a kit with information about mail order, real estate, specialized consulting and other types of business opportunities. The sources are direct response TV, telemarketing, direct mail and the Internet.
Selections: Quarterly hotline, gender, state/SCF/ZIP
Price: $95/M
Contact: List Services Corp., 203-791-4175
Incident Prevention
The new magazine Incident Prevention is offering its controlled circulation list which identifies more than 30,000 subscribers. Recipients include safety professionals who work for electric, gas, water and telecommunications utilities.
Selections: Job title/function, state/SCF/ZIP
Price: $130/M
Contact: Statlistics, 203-778-8700
Packaging Today International
Polygon Media Ltd., a division of Wilmington Publishing Ltd., has released a postal list of 23,723 international subscribers to Packaging Today. E-mail, telephone and fax records are offered as well. The sources are direct mail and telemarketing.
Selections: Number of employees, job category/function, job seniority, purchasing/specifying interest, business/industry type, country
Price: $325/M
Contact: Kroll Direct Marketing Inc., 609-275-2900
Active Mailorder and AMO Girls
Active Mailorder has a list of 647,655 consumers generated from its catalog and Web site targeting skateboarders plus a file of 33,632 buyers from its AMO Girls apparel division. Customers include teenagers and young adults. The average unit of sale for Active Mailorder was $90; for AMO Girls, $70. No telemarketing is allowed.
Selections: State/SCF/ZIP
Price: $105/M
Contact: ALC Data Management, 609-580-2910
LWW Health Sciences Database
Lippincott Williams & Wilkins offers a 2.8 million-record health sciences database. Among those listed are physicians, nurses, specialized clinicians and students. They subscribed to journals or bought books dealing with topics ranging from critical healthcare to women's health. Direct mail is the source.
Selections: Business/home address, certification, specialty, gender, state/SCF/ZIP
Price: $105/M
Contact: Rubin Response Management Services Inc., 847-619-9800
Movie Lovers
This postal list names more than 5.3 million movie lovers. The file identifies consumers who rented or purchased movies for home viewing. It includes nearly 4 million mail order buyers. These individuals' median age is 35; median annual income is $40,000. The sources include direct mail and online lifestyle surveys, in addition to mail order, retail and online transactions.
Selections: Monthly hotline, age, income, children, ethnicity, electronics buyers, Internet connected, travelers, music/sports interests, book buyers, magazine subscribers, sweepstakes entrants, gender, state/SCF/ZIP
Price: $65/M
Contact: Focus USA, 201-489-2525
Berkeley Canadian Product Buyers
Berkeley Premium Nutraceuticals Inc. has a list of 22,577 Canadian customers. The unit of sale for natural remedies and dietary supplements was $79. Sources are direct response TV, direct mail and the Internet.
Selections: Monthly hotline, gender, product, province
Price: $100/M
Contact: Listdata Management Services Inc., 845-357-1881
Relevant Magazine
Relevant Media Group Inc.'s file of paid subscribers to Relevant Magazine, a religious lifestyle title, identifies 27,564. Sources are the Internet and newsstands.
Selections: Gender, state/SCF/ZIP
Price: $115/M (base)
Contact: Conrad Direct, 201-567-3200
Gurney's/Henry Fields
Consumers who placed multiple orders with both the Gurney's and Henry Fields Seed and Nursery gardening catalogs now are named on one file. There are 79,480 buyers from the last 12 months on the Gurney's and Henry Field's crossover multibuyers list. Typical customers are 60 years old and up. The average unit of sale was $40.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $120/M
Contact: Names and Addresses Inc., 847-850-1021
VNU U.K. Business E-mail DB
VNU Business Publications is offering a business e-mail database derived from information technology and financial publications in the United Kingdom. More than 93,000 e-mail addresses of subscribers are offered from publications such as Computer Reseller News, Computing, IT Week, Accountancy Age and Financial Director. Separate lists are available for Windows, Linux, Lotus and Oracle users, among other segments.
Selections: Job title/function, business type, number of employees, product, operating system, annual IT expenditure, servers/mainframes/minicomputers, applications/databases, languages used, application development tools, Internet and wireless, state/SCF/ZIP
Price: $395/M
Contact: Transcontinental Direct, 631-218-0389
StreetAuthority Investors File
Financial publisher StreetAuthority LLC's master file names 100,252 newsletter subscribers (including trial subs). Readers typically are active stock investors. Subscriptions range from $100 to $300 annually for titles such as Paul Tracy's StreetAuthority Investor Update and Ed Saltzberg's MoneyFlow Winners. The sources are Internet registrations, direct mail and space advertising.
Selections: Last-six-month hotline, gender, state/SCF/ZIP
Price: $150/M (master file)
Contact: MetaResponse Group Inc., 954-360-0644
American Military Society
An active paid membership list is available from the American Military Society. This file identifies 157,848 members who paid $18 in yearly dues and received AMS Advocate magazine. Those named here include active and retired military personnel from all branches of the armed forces. Ninety-four percent are women, average age 67. A separate prospect file with more than 900,000 records is available.
Selections: Gender, military rank/branch/status, active/retired, age, telephone numbers, state/SCF/ZIP
Price: $90/M (members); $70/M (prospects)
Contact: Infocus Marketing Inc., 800-708-5478
Casino Vacationers
Self-identified gamblers who responded to multiple direct mail questionnaires are named on Casino Vacationers, a list of 289,295 records generated during the last 12 months.
Selections: Quarterly hotline, household income, telephone numbers, age, presence of credit card, children by age, length of residence, gender, homeowners, marital status, lifestyle interests, mail order buyers, state/SCF/ZIP
Price: $90/M
Contact: Mail Marketing Inc., 201-750-3222
Corporate Trainers/Motivators
The Internet and direct mail are the sources for Corporate Trainers and Motivators, a master file identifying 39,215 human resources professionals.
Selections: Job title, business/industry, state/SCF/ZIP
Price: $120/M
Contact: Worldata, 561-393-8200
Landscape Construction
Moose River Publishing has issued a list of subscribers to Landscape Construction magazine. Nearly 12,000 records are available. This publication reports on equipment and techniques for commercial and residential site preparation for landscaping.
Selections: Business/construction type, job title, gender, state/SCF/ZIP
Price: $110/M
Contact: Information Refinery Inc., 800-529-9020
Occupant E-mail Database
This double opt-in database of 15 million e-mail records is designed for saturation e-mailings. Those named on the Occupant e-mail database responded to point-of-sale promotions by logging on to Web sites to receive discounts on their next purchase, redeem coupons or register products. Postal records are available.
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Selections: Adult's/child's age range/gender, demographic, dwelling type, ethnicity, homeowners, income, length of residence, lifestyle, monthly hotline, presence and number of children, teenagers, state/SCF/ZIP
Price: $70/M
Contact: Media Source Solutions Inc., 561-241-3003
NASCAR Fans From M Culture
NASCAR Fans From M Culture is a direct mail-generated list of 597,353 car-racing enthusiasts. A segment of 279,430 fans who bought products by mail during the last six months also is being offered. Three-quarters of these people are homeowners, and 60% hold professional or managerial jobs.
Selections: Gender, ethnicity, religion, lifestyle, hobbies, adult's/child's age, income, presence of children, state/SCF/ZIP
Price: $95/M to $110/M
Contact: VentureDirect Worldwide, 212-655-5153
Adventure Through Travel
Consumers who bought products from multiple travel-related catalogs are identified on the Adventure Through Travel file, which names 441,346 multibuyers from the last 12 months. The unit of sale was $125.
Selections: Quarterly hotline, gender, income, age, presence of children, state/SCF/ZIP
Price: $80/M
Contact: List Experts Inc., 727-669-2500
Lebhar-Friedman E-mail Files
E-mail records of subscribers to Chain Store Age, Drug Store News, DSN Retailing Today and Home Channel News are available from Lebhar-Friedman Inc. Counts range from 20,100 to 73,715. New selections for size of company, sales volume and SIC codes were introduced on the magazine's corresponding postal files and the new e-mail lists.
Additional selections: State/SCF/ZIP
Price: $305/M
Contact: Statlistics, 203-778-8700
Jigsaw
Start-up Jigsaw Data Corp. is offering a 300,000-record list of those who buy, sell and trade business contact information through Web site Jigsaw.com. Registered members from this paid-subscription-based site receive points or cash for entering business contact information in Jigsaw's database. E-mail and postal addresses are given.
Selections: Number of employees, gender, industry, job title/function, telephone numbers, state/SCF/ZIP
Price: $125/M
Contact: Direct Media Inc., 203-532-2500
Cranes Today
Wilmington Publishing Ltd.'s list of 20,017 international subscribers to Cranes Today magazine includes postal and e-mail records as well as telephone and fax numbers. The publication covers business topics dealing with construction cranes and other heavy-lifting equipment. The largest counts are available from the United States, United Kingdom and Germany. Orders to brokers and mailers in the United States will be shipped from the United Kingdom, where Wilmington is based.
Selections: Number of employees, job seniority, job category/function, business/industry type, industry code, region, country
Price: $325/M (postal records); $375/M (telephone/fax records); $425/M (e-mail records)
Contact: Kroll Direct Marketing Inc., 609-275-2900
Ethnic Connections
A list of consumers who recently ordered phone service has been assembled based on ethnicity. The Ethnic Connections file includes more than 1.8 million records. Most named here are new movers. Counts and hotlines are available for African Americans, Hispanics, Spanish-speaking consumers and Asian Americans.
Selections: Ethnicity, religion, income, presence of children, credit cards, telephone numbers, language, gender, age, state/SCF/ZIP
Price: $100/M
Contact: Response Media Products Inc., 770-936-6248
Epicurean Delight
Online survey data was used to build the Epicurean Delight list, which identifies more than 1.1 million cooking enthusiasts. More than a third of these individuals reportedly placed catalog orders within the last 12 months. Among the individual cooking-category selects are gourmet, healthy, home style, baking, wines, cooking clubs and recipes.
Selections: Hotlines, age, gender, homeowners, income, presence of children, product buyers by brand name, cooking, state/SCF/ZIP
Price: $85/M
Contact: ListSolutions, 732-967-1516
Javalobby.org
An e-mail membership file generated from the Javalobby.org Web site network has come on the market. There are some 80,000 records naming information technology professionals who use Java technology. The file includes developers, architects and managers in many industries.
Selections: State/SCF/ZIP
Price: $375/M
Contact: L.I.S.T. Inc., 516-358-5478
Republican Issues Campaign PAC
Lists of 20,853 donors from the last 24 months and 16,540 from the last 12 months are available from the Republican Issues Campaign political action committee. Those named here gave $5 or more in response to telemarketing. The average contribution was $78.
Selections: State/SCF/ZIP
Price: $80/M (last-12-month donors)
Contact: Robertson Mailing List Co., 703-467-7416
Scuba Divers
A list of 128,401 scuba divers from the last 12 months has been assembled from multiple direct mail surveys. Additional demographic and psychographic data is available.
Selections: Quarterly hotline, household income, telephone numbers, adult's/child's age, presence of credit card, length of residence, gender, homeowners, lifestyle, mail order buyer, state/SCF/ZIP
Price: $85/M
Contact: Mail Marketing Inc., 201-750-3222
Progressive Agenda
Four new Progressive Agenda lists identify contributors to the campaigns of liberal Democrats, African-American candidates and other state and local candidates opposed to President Bush. The largest of these files are Feminist Ideology Donors and Anti-Bush Donors, with 95,897 and 53,704 last-24-month contributors, respectively. Jewish Democratic Donors names 43,313 who made a contribution in the last 24 months. Donors to African-American Candidates includes 32,649 last-24-month records. Counts for last 18- and 12-month donors also are available. A telemarketing selection is offered at no charge. Direct mail is the source for 95% of these records.
Additional selections: Gender, $100-plus donors, state/SCF/ZIP
Price: $85/M (last-24-month donors)
Contact: Conrad Direct, 201-567-3200
101 Communications Newsletter Files
Postal and e-mail records from the ComplianceNow and Redmond Report newsletters are available now from 101 Communications, along with those from the new newsletter DataTrends. The publisher plans to offer subscriber files for two other newsletters that were expected to launch late last month, SOATrends and MobileApp Trends. Altogether these files will contain roughly 90,000 records identifying information technology management professionals.
Selections: Budget, job function, business/industry, state/SCF/ZIP
Price: $175/M to $245/M (postal records); $300/M (e-mail records)
Contact: Worldata, 561-393-8200
AccuList USA Nurse Master File
A new series of enhanced master files naming healthcare professionals and agencies has been issued by AccuList USA. Among them, the AccuList USA nurse master file has more than 2 million records, including lifestyle and demographic data from Experian. Additional lists identifying treatment centers and clinics, psychologists, pharmacists, social workers, counselors and therapists, are available. Sources are public licensing records. Enhancements have been overlaid.
Selections: Adult's/child's age range, credit card buyers, demographic, dwelling type, homeowners, ethnicity, gender, household income, job title, length of residence, lifestyle, mail order buyer categories, marital status, telephone numbers, state/SCF/ZIP (All selections are for the nurse master file.)
Price: $50/M (base)
Contact: AccuList USA, 954-923-5659
MANAGEMENT CHANGES
Specialty Technical Publishers
Edith Roman Associates Inc. was chosen to manage Specialty Technical Publishers' master file. Some 215,448 U.S. and 37,396 Canadian subscribers are named. Publications sold include newsletters and manuals on environmental, health and safety laws. The average unit of sale was $450.
Selections: Business/home address, gender, job title, state/SCF/ZIP
Price: $110/M (U.S. subs); $120/M (Canadian subs)
Contact: Edith Roman Associates Inc., 800-223-2194
State Democrats
ALC Data Management recently assumed management of several lists of Democrats from various states. The Golden State Democrats file from California is the largest with 233,531 records. Other lists of Democrats are available from Colorado, Florida, Hawaii, Maryland, New Jersey, North Carolina and Ohio, with counts ranging from 12,165 to 46,942. Inquiries for telemarketing will be considered.
Selections: Gender, state/SCF/ZIP
Price: $60/M to $70/M
Contact: ALC Data Management, 609-580-2758
SmartScrubs
Healthcare industry apparel marketer SmartScrubs LLC appointed Direct Media Inc. as its list manager. Names of nearly 75,000 last-12-month and 115,000 last-24-month buyers are available. Customers include doctors, nurses, dentists, veterinarians, chiropractors and other healthcare professionals. The average unit of sale was $90.
Selections: Business address, sales volume, gender, state/SCF/ZIP
Price: $95/M (last-12-month buyers)
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Contact: Direct Media Inc., 203-532-2492
Arizona Highways
The Arizona Department of Transportation named Walter Karl Inc. to manage the Arizona Highways magazine and catalog lists. The magazine has 126,698 subscribers. Among the 8,000 buyers listed here are 1,600 Canadians and 6,000 from Australia, Europe and Mexico.
Selections: State/SCF/ZIP
Price: $95/M (subscribers); $175/M (buyers)
Contact: Walter Karl Inc., 845-732-7035
County Government Executives
Carroll Publishing tapped Chessie Lists Inc. as manager of the County Government Executives list. Some 55,293 records are available. They are derived from Carroll's directories database, which includes information from nearly 3,100 counties and parishes nationwide.
Selections: Gender, officials, job function, management level, party, population, max per site, telephone numbers, state/SCF/ZIP
Price: $135/M
Contact: Chessie Lists Inc., 301-680-3633
Blockbuster Bonus Pak
Millard Group Inc.'s AM/Direct Division now manages the Blockbuster Bonus Pak insert program. Packages that include a coupon from a local Blockbuster store are mailed to customers twice annually, 500,000 in July and 1 million in November. On average these customers are about 34 years old with a yearly household income of $63,250. A maximum of six inserts will be included in packages. Inserts can be no larger than 5-3/8 by 8-1/2 inches, and weigh no more than .25 ounce.
Price: $66/M
Contact: A/M Direct Division, Millard Group Inc., 603-924-9262
Redvector.com
Redvector.com Inc. hired Information Refinery Inc. as manager of its list naming 53,000 architects, engineers and contractors. The count has increased significantly since the last update when it was 29,000, according to the list manager. Redvector provides continuing education services for licensed and certified professionals. The sources for this file are direct mail and Web site registrations.
Selections: Type of engineer, profession, title/position, origin of license, gender, home/business office, state/SCF/ZIP
Price: $125/M
Contact: Information Refinery Inc., 800-529-9020
Maxim and Stuff Magazines
Dennis Publishing Ltd. designated Lake Group Media Inc. to represent the subscriber lists for Maxim and Stuff magazines. These files identify roughly 1.7 million and 950,000 subscribers, respectively.
Selections: Canadian, hotlines, source, paid, address change, gender, state/SCF/ZIP
Price: $105/M
Contact: Lake Group Media Inc., 914-925-2460
Walthers Model Railroad
Estee Marketing Group Inc. recently took on management duties for the Walthers Model Railroad list of 75,177 catalog buyers and 16,186 inquirers. Those on the file typically are married men, age 45 to 65, with a $75,000 or better yearly income. The average unit of sale was $75. No telemarketing is allowed.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $90/M
Contact: Estee Marketing Group Inc., 914-235-7080
Christian Appalachian Project
RMI Direct Marketing Inc. was chosen to manage the Christian Appalachian Project's records. Several donor list segments are available based on recency. One, for example, identifies 490,737 donors who contributed $5 or more within the last 36 months. New enhancements, lifestyle list segments and additional selects are planned for release in the future.
Selections: State/SCF/ZIP
Price: $75/M (last-36-month donors)
Contact: RMI Direct Marketing Inc., 203-825-4616
Tech Horizons in Education Journal
ETC Group LLC appointed MKTG Services to oversee the 52,257-record list of subscribers to Technical Horizons in Education Journal. This publication provides information about the use of technology in education. Those on this file reportedly have decision-making power over technology purchases for schools, universities, colleges and training centers.
Selections: Education level, job title, max per site, gender hotlines, state/SCF/ZIP
Price: $125/M
Contact: MKTG Services, 215-968-5020
American College of Clinical Pharmacy
The American College of Clinical Pharmacy picked Medical Marketing Service Inc. to oversee its membership file. This list of 93,000 pharmacists and students is updated monthly. The ACCP previously had been managing its names in-house.
Selections: Practice location, interest area, practice and research network, state/SCF/ZIP
Price: $165/M
Contact: Medical Marketing Service Inc., 630-477-1541
International Masters Publishers
ALC Data Management now manages International Masters Publishers' continuity club lists. IMP offers more than 20 files, including a master file with 857,958 records. Other lists in this group include IMP computers, cooking, crafts, health and home repair. Names of Spanish-speaking buyers, families, new movers and seniors also are available. Inquiries for customized selections will be considered.
Selections: Hotlines, change of address, dollar amount of purchase, enhanced selects, multibuyers, number of shipments, product interest, category, gender, state/SCF/ZIP
Price: $95/M (master file)
Contact: ALC Data Management, 609-580-2752
SourceMedia/Thomson Media
SourceMedia Inc. named Edith Roman Associates Inc. to manage a portfolio of subscriber lists that previously were owned by Thomson Corp. New owner Investcorp recently changed the name of this group from Thomson Media to SourceMedia. The management appointment includes SourceMedia's master file of 595,000 postal subscribers, 225,000 subscribers with telephone numbers and 250,000 e-mail addresses. This data is derived from more than 30 paid- and controlled-circulation publications. Roman's ePostDirect affiliate will handle the e-mail records. Lists from individual publications are expected to be offered. Among the titles now published by SourceMedia are American Banker, Bank Technology News, U.S. Banker, Accounting Today, The Bond Buyer, Financial Planning, Employee Benefit News, Health Data Management and DM Review.
Selections: Job title/function, business/industry type, gender, application installed, programming language, purchasing authority, multibuyers, size of company, SIC, state/SCF/ZIP
Price: $145/M (base price for master file)
Contact: Edith Roman Associates Inc., 800-223-2194
INSERT MEDIA
Gooseberry Patch
A blow-in and package insert program has been launched for the Gooseberry Patch general merchandise catalog. No more than one insert will be blown into each of the roughly 7.9 million catalogs mailed annually. Blow-in inserts must be between 3 by 5 inches and 5 by 6 inches and weigh no more than .25 ounce. Up to four inserts will be placed in 268,000 annual package shipments. For PIPs the size range is 3-1/2 by 5 inches and 5-1/2 by 8 inches, with weight up to .25 ounce. Inquiries for overweight inserts will be considered.
Price: $35/M (blow-in); $60/M (PIP)
Contact: Mokrynskidirect, 201-488-5656
Best Buy Healthcare Catalog Blow-in
A blow-in program recently began for the monthly Best Buy healthcare catalog. More than 1.1 million copies are mailed annually. The catalog offers health products, most of them for married women. Each catalog will carry no more than one insert. The minimum size is 3-1/2 by 5 inches and the maximum is 5-1/2 by 5-1/2 inches. The weight limit is .25 ounce.
Price: $35/M
Contact: LH Management Division, Leon Henry Inc., 914-285-3456
Y-Visionary Statement Stuffer
Y-Visionary Publishing LP's statement-stuffer program targets subscribers of men's magazines. Recipients include subs to Bow & Arrow, Drag Racer, Gun World, Import Racer, Knives Illustrated, Private Pilot and Street Trucks. Some 672,000 statements are mailed every year. Each statement will carry up to two inserts, between 3 by 5 inches and 3-1/2 by 7 inches, and weighing up to .25 ounce.
Price: $45/M
Contact: MKTG Services, 215-968-5020
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