Shoot: Dir. Christopher Guest on a roll in Atlantic City - spot for Resort Hotels & Casino in Atlant

Agency Ground Zero Auditions Nutty People For Resorts Hotel & Casino, Atlantic City.

Don't call us, we'll call you! Or as a backup, we'll call security.

That managerial approach to a series of offbeat talent auditions is the common thread running through five spots directed by Christopher Guest of bicoastal Moxie Pictures for Resorts Hotel & Casino, Atlantic City, N.J.

Conceived by Marina del Rey, Calif. ad agency Ground Zero, each :30 in the package centers on a performer who struts his or her stuff before Resorts Casino's head honcho. Seated in his posh executive office, the hotel chieftain looks in disbelief at the auditioning "talent" that has no talent whatsoever, despite the hype of a huckster agent.

In "Lucky Roller," the agent introduces the hotel executive to Resort Casino's new mascot: a man dressed as a human die (singular for dice). Talk about a dying act - the 'die' dies dramatically as he rolls around at the exhortations of his agent, finally careening into a nearby table, knocking it over and trashing the office.

The agent yells at his client to "do the two," meaning to show "snake eyes" to his captive audience. The hotel executive seems a bit unnerved, thinking that this die and his agent are not only crazy but maybe also a little dangerous. The exec presses a button to summon security.

The spot ends with the tagline "Keep It Real," which presumably takes a swipe at the glitter and gimmickry of Vegas. The Resorts Hotel & Casino logo fills the screen.

Other spots in the campaign showcase such oddities as a Siegfried & Roy-type animal tamer who brings two beasts - a pair of relatively docile dogs - into the hotel exec's office; a ventriloquist/waiter who serves customers with the help of an antagonistic dummy; and a waitress with interchangeable hats to convey themes appropriate for any occasion.

The slightly off-kilter Ground Zero creative team on "Lucky Roller" consisted of creative director Court Crandall, art director Patrick Harris, copywriter Grant Holland and producer Heidi Hawkings.

Guest's support contingent at Moxie included executive producers Gary Rose and Janet Gilson, producer Rich Zeifman and production supervisor Charla Pollack-Rose. DP was Adam Kimmel.

The campaign was edited by David Brixton of The Lookinglass Company, Santa Monica. Lookinglass' producer was Sue Dawson. Garth O'Donnell and Clark Muller of Riot, Santa Monica, served as online editor and colorist, respectively. Audio mixer was Mark Meyhaus of POP Sound, Santa Monica.

"Lucky Roller" is running regionally, primarily on the East Coast.