Public Record, The: Spa Hotel & Casino retains local advertising agency

PALM SPRINGS -- The Jones Agency, has been named advertising/marketing agency, by the Spa Hotel and Casino.

The Jones Agency will be responsible for all creative and media buying services for the Spa Hotel & Casino's multi-million annual advertising program.

Spa management said, "We interviewed several out-of-town advertising agencies and were very impressed with the credentials and creative approach presented by The Jones Agency. We anticipate a long and productive relationship with the local firm."

Barbara Stenning, vice president and general manager of The Jones Agency. said, "All of us at the Agency are delighted to be associated with the Spa Hotel and Casino. We intend to continue positioning the Spa as one of the premier destinations in the Desert area for local residents, as well as guests from throughout the county."

The Spa Hotel and Casino, located in the heart of downtown Palm Springs, recently completed a $3 million renovation of its 25,000 sq. ft. spa facility. Owned by the Agua Caliente Band of Cahuilla Indians, the Spa Hotel features 230 hotel rooms and suites, a variety of gaming choices and a true European spa experience including hot natural mineral waters bubbling from the spring for which Palm Springs is named.

The Jones Agency, established in 1958, offers a full range of advertising, marketing and public relations services to clients throughout Southern California and Mexico.