INTERNET BUSINESS NEWS-(C)1995-2004 M2 COMMUNICATIONS LTD

Online intelligence services provider Hitwise has reported that more web users are searching for football-related sites in the run up to Euro 2004.

Traffic to the official Euro 2004 web site - located at http://www.euro2004.com - has grown six-fold so that it is now the second most visited site in the sport-football category. Previously it was the 38th most visited site. Similarly, Euro 2004 is now the most searched for phrase within the football category.

Also, the online gambling sector has experienced a 10% increase in traffic over the past month and 1.49% of all visitors leaving the Euro 2004 web site go to a gambling site. The most popular web site destination for users leaving the Euro 2004 site was the official fantasy football site sponsored by McDonald's at http://www.euro2004fantasy.uefa.com.

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