British casino companies such as Rank, which runs the Grosvenor chain and Mecca bingo halls, recently faced the prospect of Las Vegas gaming companies bringing supersized gambling sheds to the UK. But following the pre-election political wash-up, only one super- casino will be allowed, so the competitive threat has all but vanished.
Rank warns not to expect any benefits from the new Gambling Act this year, but after that there could be big rewards. Election results providing, legislation will soon allow casino advertising for the first time and axe the 24-hour rule, which insists new customers must be a member for a day before they play. Slot- machines numbers can also now be doubled to 20. These changes will provide a huge boost for Rank, which already has strong brands in a world where gambling is becoming a mainstream leisure activity.
Rank's Hard Rock, the music-memorabilia caf and merchandising chain, is also improving, with franchises opening in the US in hotel and casino developments.
The biggest uncertainty for Rank is its Deluxe business. But Deluxe Media, which makes VHS tapes and has struggled to adapt to the rise of DVDs, is up for sale, while Deluxe Film, the film processing unit, is being demerged. Hold on to the shares for the pay-out, the casino prospects and the hope of a Deluxe exit.
Copyright 2005 Independent Newspapers UK Limited
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