Just when you thought it was safe to Google, the company releases its
official AdWords policies. Here’s a short list of the content rules for
AdWords.
No advertising aids for passing drug
tests.
No alcohol (beer included)
advertising.
No promotion of violence to any particular
protected group, distinguished by race or ethnic origin, color, nationality,
religion, disability, sex, age, veteran status, sexual orientation/gender
identity.
No ads for bulk marketing products, including
e-mail lists that are not opt-in, bulk e-mail software, bulk messaging.
No descramblers or black box
advertising.
No dialer advertising.
No illegal drugs and drug paraphernalia
advertising.
No promotion of fake documents like IDs,
passports, diplomas and titles.
No fireworks ads.
No gambling ads.
No promotion of hacking or cracking
sites.
No “Miracle Cure” ads, such as “Cure cancer
overnight.”
No Mod chips.
Prescription drug ads must be SquareTrade
certified. Either U.S. or Canada-based online pharmacies have SquareTrade
memberships.
No prostitution advertising.
No radar jammers.
No promotion of pornography.
Only government-registered charities may
solicit funds. Political fundraising is generally permitted.
No tobacco or tobacco related
products.
Advertising prohibited for certain weapons
such as firearms, ammunition, balisongs, butterfly knives and brass
knuckles.
Google also said in the posting that ads must meet the Editorial
guidelines as well.
Copyright © 2005 Ziff Davis Media Inc. All Rights Reserved. Originally appearing in Publish.