Playboy Enterprises recently signed a deal with Moneymaker Gaming to create co-branded poker products. The new collection will include poker chips, poker chip sets, poker tables, poker collectibles and accessories. Since launching in February 2005, California-based Moneymaker Gaming has inked licensing deals with the world's top brands in sports and entertainment, including Playboy, Death Row Records and elite NASCAR drivers. Chris Moneymaker, who became an overnight sensation after turning $40 into $2.5 million at the World Series of Poker, launched Moneymaker Gaming following his successful run.

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