SKY is offering viewers more ways to bet on sports events through their television, following the launch of a new service on Sky Active by Ladbrokes, the world's biggest bookmaker.
The new service is available on Sky Active's betting menu alongside existing service providers Surrey Sports and BlueSquare.
To access Sky Active, viewers press the interactive button on their digital handset and then select Sky Active from the interactive service menu.
Jon Florsheim, Sky Interactive's managing director, said: "We are delighted to welcome Ladbrokes to Sky Active's growing line-up of betting services.
"More choice of betting providers delivers benefits for both Sky and our customers as we build on our positive experience of interactive betting."
John O'Reilly, managing director of Ladbrokes eGaming, said: "This new service combines the market-leading digital platform of Sky with the world's best known betting brand.
"Betting on interactive TV continues to grow, and we now offer interactive betting on all key digital platforms."
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